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Generating creative ideas and solving problems are important skills that are expected of employees in business.
In this module, you will learn a structured process to develop ideas that are customer-centered. You will develop a comprehensive understanding of the application of creative approaches. Tools and methods will help you to find solutions. You will develop the ability to empathize with customers and users. Through design thinking, the company can move forward through innovation to respond to the market of tomorrow.
● Introduction
● Project management
● Innovations
● The team
● Design Brief
● Implementation of the innovation
● Problem space
● Solution space
● Convergent/ Divergent
● Define point of view
● Story board
● Needs & Insights
● Sample Size
● Customer journey
● Empathy Map
● Point of View
● 6-3-5 method
● How-Now-Wow-Matrix
● Team composition
● Wireframe
● Dark Horse
● Extreme, lead user
Design thinking is a creative problem-solving method that aims to develop innovative solutions by focusing on the needs and perspectives of users. This method was originally developed in a design context, but is increasingly being used in various industries and organizations to solve complex problems and develop innovative products, services and processes.
Design thinking is characterized by an iterative process consisting of several phases, including understanding, observing, generating ideas, prototyping and testing. By working together in interdisciplinary teams, different perspectives and ideas are brought together to develop creative solutions that meet the needs and requirements of users.
Design thinking has its roots in design practice and was developed by designers such as Herbert Simon, Peter Rowe and David Kelley. In the 1990s, companies such as IDEO and Stanford University began to popularize design thinking as a method for promoting innovation. Since then, design thinking has become an established approach for problem solving and innovation in various industries.
Design thinking is used in a variety of industries and organizations, from technology companies to educational institutions to government agencies. It is used to develop and improve products, services, processes and even organizational structures. Design thinking offers a structured and creative approach to complex problems and helps to develop innovative solutions that offer real added value for users and stakeholders.
With more than 4,000 projects and case studies, Alphadi is a leader in the field of Lean Six Sigma and Sales Process Engineering. We advise you holistically so that your goals are achieved sustainably and in the long term.
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