Sales excellence means much more than sales success. It is about designing sales processes holistically – efficiently, customer-centred and culturally anchored. Lean Six Sigma methods are used to visualise inefficient processes, eliminate bottlenecks and achieve measurable increases in performance. At the same time, systemic and behavioural aspects are integrated in order to sustainably change patterns of thought and action in sales. The focus is on the interplay of process optimisation and a systemic understanding of sales activities – for an organisation that creates customer value, acts flexibly and is constantly learning.