Design Thinking & Innovation

Generating creative ideas and solving problems are important skills that are expected of employees in business.
In this module, you will learn a structured process to develop ideas that are customer-centered. You will develop a comprehensive understanding of the application of creative approaches. Tools and methods will help you to find solutions. You will develop the ability to empathize with customers and users. Through design thinking, the company can move forward through innovation to respond to the market of tomorrow.

Quick Info

Contents

  • Introduction
  • Project management
  • Innovations
  • The team
  • Design Brief
  • Implementation of the innovation
  • Problem space
  • Solution space
  • Convergent/ Divergent
  • Define point of view
  • Story board
  • Needs & Insights
  • Sample Size
  • Customer journey
  • Empathy Map
  • Point of View
  • 6-3-5 method
  • How-Now-Wow-Matrix
  • Team composition
  • Wireframe
  • Dark Horse
  • Extreme, lead user

Duration on request

Dates on request

Key information

Design thinking is a creative problem-solving method that aims to develop innovative solutions by focusing on the needs and perspectives of users. This method was originally developed in a design context, but is increasingly being used in various industries and organizations to solve complex problems and develop innovative products, services and processes.
Design thinking is characterized by an iterative process consisting of several phases, including understanding, observing, generating ideas, prototyping and testing. By working together in interdisciplinary teams, different perspectives and ideas are brought together to develop creative solutions that meet the needs and requirements of users.

Beneftits

  • Focus on the users’ perspectives
  • Promoting creative ideas and innovations
  • Collaboration in interdisciplinary teams
  • Rapid development of prototypes
  • Rapid development of prototypes
  • Flexibility and adaptability

Risks

  • Prejudices in the brainstorming process
  • Scaling in large organizations
  • Misunderstandings of user needs
  • Failure during implementation

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