Corporate Social Responsibility

Sustainable business – or corporate social responsibility (CSR) – is the social responsibility of all companies towards the environment and society. In order to secure a company in the long term, demographic change, a shortage of skilled workers, energy and raw material prices as well as the changing awareness of society should be taken into account in all strategic decisions.

In this module, you will learn about the key points of CSR management and how this can give you a competitive advantage today and in the future.

Quick Info

Contents

  • Sustainability
  • History of CSR
  • Advantages of CSR
  • Triple bottom line
  • Dimensions of CSR
  • Legal responsibility
  • Reporting
  • ISO 26000 standard
  • Sustainability Code of Conduct
  • 17 sustainability goals
  • Points of criticism of CSR
  • Greenwashing
  • Terminology
  • Theories and models
  • Development and trends
  • CSR fields of action
  • Processes & guidelines
  • PR & public relations work
  • Business ethics
  • CSR integration

Duration on request

Dates on request

Key information

  1. Definition: Corporate Social Responsibility (CSR) refers to the voluntary activities of companies that go beyond their legal obligations and aim to make a positive contribution to society and the environment.
  2. Objectives: The main objective of CSR is to encourage companies to act responsibly by taking into account and positively influencing the social, environmental and economic impact of their activities.
  3. Areas: CSR encompasses a variety of areas, including environmental protection, social justice, ethical business behavior, employee well-being, community involvement and transparent corporate governance.
  4. Principles: CSR is based on principles such as transparency, accountability, ethics, respect for human rights, respect for the environment and promotion of the common good.
  5. Implementation: Companies implement CSR through various measures, including developing sustainable business practices, reducing environmental impact, promoting diversity and inclusion in the workplace, community engagement and compliance with ethical standards in the supply chain.
  6. Benefits: CSR can bring long-term benefits to companies, including improved reputation, customer loyalty and retention, increased employee motivation and satisfaction, better access to capital and markets, and stronger community ties.
  7. Challenges: Despite the benefits, companies face challenges in implementing CSR such as integrating CSR into business strategy, measuring impact, managing stakeholder expectations and overcoming ethical dilemmas.

Overall, CSR is playing an increasingly important role in the business world and is seen by companies as an essential part of sustainable and responsible business practice.

Beneftits

  • Improved corporate image
  • Stronger brand loyalty
  • Increase in employee motivation
  • Risk reduction and long-term stability
  • Access to capital from investors

Risks

  • Costs and resources required
  • Reputational damage in the event of errors
  • Konflikte mit Unternehmenszielen
  • Greenwashing
  • Komplexität im Management

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